Shinji takeuchi biography channel

In early February 2008, just over four years ago, Shinji Takeuchi, founder of TI Japan and now CEO of TI everywhere, swam some laps in the 7th floor pool at the Skyfit Club in the Funabori district on Tokyo’s west side.

A video camera recorded Shinji’s strokes, which–as of today–have become a part of swimming history. On that day, Michael Phelps was the most-recognized, most-decorated swimmer in the world, perhaps in history.

Shinji was a complete unknown with a singularly beautiful stroke.

Over the next few days, Shinji edited that video into a sort of home movie with a catchy beat–and hypnotic images. On Feb 15, 2008 he posted it to Youtube.

Shinji takeuchi biography channel

On that day, Michael Phelps was not only the fastest swimmer in the world, he was far-and-away the most ‘popular’ on Youtube. Shinji’s video received little notice and few views at first, but gradually went viral.

He began to gain ground on Phelps–as no one does in the pool–slowly